The
question that gets thrown around all over the place about Android is
it's ability to convert marketshare into revenue. Having millions of
users from all walks of life and all around the world makes for the
argument that it has the potential to generate profits that is at
least half of the value of it's market reach as compared to it's
competitors. But that isn't the case. You have to take into
consideration that a majority of the people that use the platform are
based in countries that are developing and therefore, may not have
the resources to act upon their needs. And many of these people don't
use active data plans, which would negate the effect of any
advertisements that are integrated in the apps.
That
is why it is argued that Android's close competitor Apple offers
better conversions than Android. The Android
platform, though is better used as a means to get the message across.
Rather than running after conversions, Android
App Development India
professionals
need to implement
their time and energies in order to come up better advertisement
implementation so to effectively target the minority of people who
may actually make purchases. And they do exist as opposed to the
views of some anti Android pundits out there.
Especially,
because of the rapid growth Android has seen in such a little amount
of time, Android
App Development India
professionals
have the sophisticated tools and methods to actually conduct
intensive studies that can get them statistics and user behavior data
which can help them craft a better marketing strategy which in turn
will
equal
increased RoI.
Now,
as many developers make the mistake of missing the proper way to
market content, Android's official blog points out, especially for
beginners. There are some rules and guidelines that should be
followed in order to create good ads that don't cause a hindrance in
User experience as well. Here are some points to consider:
Android
Application
Development India
professionals
should be mindful of integrating the ad services from trusted sources
only. So, that this doesn't cause security breaches or misuse of the
user's information. This would not only break the privacy policy and
terms of use of Google, but even incite legal action against the
culprits.
Apart
from this, it is necessary that the actual advertisement
implementation isn't obtrusive that
doesn't bar important information that is necessary for the user.
Android
App Development India
professionals
shouldn't
create ads that take up space in the notification area of the device
where system messages are displayed. They should also not be
displayed or visible outside of the application interface where it's
not supposed to.
It
is very necessary that the developers implement all the permissions
that are necessary for the app ads to function and all necessary
details have been mentioned in the user agreement beforehand. The
important part is that nothing of the sort must be done that dupes
the user into accepting or doing something under false pretenses.
Never
create an app that tries to copy some UI element of the app and
actually hides the fact that it is actually an ad to get users to be
tricked into clicking it. Another method of unlawful advertisement is
that Android
Application Development India
professionals
need avoid at all costs is meaningless empty dialogs and messages to
the grab the attention of the user and mislead them.
Remember
that bad practices only do you good for a little time, but good work
will get you a loyal customerbase.
| Visit http://www.hyperlinkinfosystem.com/android-app-development-india.htm for more information. |
Hyperlink InfoSystem, a member of the prestigious GESIA, has been providing Software Development solutions like Android Application Development, iPhone Application Development, Windows Mobile App Development and Website Designing, since 2011 and has clients spread all over the US, UK, Canada, Germany, and India. If you’d like, you can follow us on Twitter and Facebook.
