Proper way to implement ads | android app development India – Hyperlink InfoSystem

The question that gets thrown around all over the place about Android is it's ability to convert marketshare into revenue. Having millions of users from all walks of life and all around the world makes for the argument that it has the potential to generate profits that is at least half of the value of it's market reach as compared to it's competitors. But that isn't the case. You have to take into consideration that a majority of the people that use the platform are based in countries that are developing and therefore, may not have the resources to act upon their needs. And many of these people don't use active data plans, which would negate the effect of any advertisements that are integrated in the apps.

That is why it is argued that Android's close competitor Apple offers better conversions than Android. The Android platform, though is better used as a means to get the message across. Rather than running after conversions, Android App Development India professionals need to implement their time and energies in order to come up better advertisement implementation so to effectively target the minority of people who may actually make purchases. And they do exist as opposed to the views of some anti Android pundits out there.

Especially, because of the rapid growth Android has seen in such a little amount of time, Android App Development India professionals have the sophisticated tools and methods to actually conduct intensive studies that can get them statistics and user behavior data which can help them craft a better marketing strategy which in turn will equal increased RoI.

Now, as many developers make the mistake of missing the proper way to market content, Android's official blog points out, especially for beginners. There are some rules and guidelines that should be followed in order to create good ads that don't cause a hindrance in User experience as well. Here are some points to consider:

Android Application Development India professionals should be mindful of integrating the ad services from trusted sources only. So, that this doesn't cause security breaches or misuse of the user's information. This would not only break the privacy policy and terms of use of Google, but even incite legal action against the culprits.

Apart from this, it is necessary that the actual advertisement implementation isn't obtrusive that doesn't bar important information that is necessary for the user.

Android App Development India professionals shouldn't create ads that take up space in the notification area of the device where system messages are displayed. They should also not be displayed or visible outside of the application interface where it's not supposed to.

It is very necessary that the developers implement all the permissions that are necessary for the app ads to function and all necessary details have been mentioned in the user agreement beforehand. The important part is that nothing of the sort must be done that dupes the user into accepting or doing something under false pretenses.

Never create an app that tries to copy some UI element of the app and actually hides the fact that it is actually an ad to get users to be tricked into clicking it. Another method of unlawful advertisement is that Android Application Development India professionals need avoid at all costs is meaningless empty dialogs and messages to the grab the attention of the user and mislead them.

Remember that bad practices only do you good for a little time, but good work will get you a loyal customerbase. 

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